Brgr Co.

Food snobs have been pontificating on the future of posh dining in Beirut’s booming culinary scene for years. But if you want a first-hand glimpse at the shift from four-star souffles to a more elemental style of cooking, look no further than BRGR Co, the classic throwback burger joint. Celebrity chef, Hussein Hadid and Par Contre restaurant group teamed up with Montreal concept developer, Joey Ghazal to create this heart-felt homage to the humble hamburger. Gourmet chef, Hussein Hadid, has renounced the usual fanfare to create this back-to-basics, bohemian style burger-keep. You may be asking yourself, what's Lebanon’s premier chef doing serving stacks of onion rings and hunks of unadulterated Prime burgers? Giving the people what they want, bien sur. Beirut’s dirty little secret, the menu of BRGR Co is a veritable ne plus ultra of comfort food, where ladies of leisure, accidental tourists, midnight habitues and Industry moguls converge on this unapologetic greasy-spoon to celebrate. The delicious details are what set these babies apart: Patties are made from a custom blend of fresh-ground, seasoned, juicy chuck topped with the pungent taste of aged American cheddar, in between burger-bun perfection. BRGR Co is designed as a former butcher shop turned burger joint, with a weathered feeling that harks back to another time. Counter seating runs along the edge of the open exhibition kitchen, where burgers are flame grilled, swaddled in wax paper, and then delivered table-side with shakes that make your head spin.

Launch Date : March 2010

Size : 2,000 sq. ft.

Capacity: 80 covers

Scope : Concept Development, Branding, Marketing, Recruitment, Operation, Management, Construction Oversight

Location : Abdel Wahab Street, Beirut, Lebanon

Category : Diner, QSR